Privacy policy

Last updated: 26 September 2026

Lauvé respects your privacy and is committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how Lauve Living, trading as Lauvé (“Lauvé”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit lauve.co, purchase our products, communicate with us, interact with our advertising, or otherwise use our services.

1. Information We Collect

Depending on how you interact with Lauvé, we may collect the following types of personal information.

Information You Provide

This may include:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Order and purchase information

  • Account information

  • Customer service communications

  • Product reviews or feedback

  • Marketing preferences

  • Information you voluntarily provide to us

Payment Information

Payments are processed through third-party payment providers.

Depending on the payment method you choose, payment information may be collected and processed by providers such as Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay or other payment services made available at checkout.

Lauvé generally does not directly store your complete payment card details.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Website activity

  • Pages viewed

  • Products viewed

  • Referring website or source

  • Approximate location derived from your IP address

  • Shopping and checkout activity

  • Cookie and similar technology identifiers

This information may be collected by us or by service providers acting on our behalf.

2. How We Use Your Information

We may use personal information to:

  • Process and fulfil orders

  • Process payments

  • Arrange shipping and delivery

  • Provide order updates

  • Manage returns, refunds and warranty claims

  • Provide customer support

  • Communicate with you about your orders

  • Operate and improve our website

  • Understand how customers use our website

  • Improve our products and customer experience

  • Prevent fraud, misuse and security threats

  • Maintain business and transaction records

  • Comply with legal and regulatory obligations

  • Measure the effectiveness of our marketing

  • Personalise advertising and marketing where permitted

  • Send marketing communications where you have consented or where otherwise permitted by law

We will only use personal information where we have an appropriate legal basis or are otherwise permitted to do so under applicable law.

3. Shopify

Our online store is hosted through Shopify.

Shopify provides the ecommerce infrastructure that allows us to operate our online store, process orders and provide our services.

When you interact with our store, Shopify may collect and process information about your device, browsing activity, purchases and transactions.

Shopify may process information in countries outside Australia as part of providing its services.

Shopify's handling of personal information is also governed by its own privacy practices.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags and similar technologies.

These technologies may be used to:

  • Keep our website functioning

  • Remember preferences

  • Maintain shopping cart functionality

  • Understand website traffic and usage

  • Measure website performance

  • Prevent fraud

  • Analyse customer journeys

  • Measure advertising performance

  • Provide or personalise advertising where permitted

Some cookies are necessary for the operation of our website, while others may be used for analytics, personalisation or advertising.

Where required by applicable law, we will obtain your consent before using non-essential cookies or similar technologies.

You may be able to manage cookies through your browser settings or any cookie preference controls made available on our website.

Disabling certain cookies may affect the functionality of the website.

5. Analytics

We may use analytics services, including services provided through Shopify and other analytics providers, to understand how visitors interact with our website.

These services may collect information such as:

  • Pages visited

  • Time spent on the website

  • Traffic sources

  • Device information

  • General geographic information

  • Shopping activity

  • Conversion activity

We use this information to understand website performance and improve our products, marketing and customer experience.

6. Advertising

We may advertise Lauvé through platforms including Meta, which operates Facebook and Instagram, TikTok, Google and other advertising platforms.

Where enabled, these platforms may use cookies, pixels or similar technologies to understand whether you interacted with our website after seeing an advertisement.

This may allow us to:

  • Measure advertising performance

  • Understand conversions

  • Build advertising audiences

  • Show relevant advertisements

  • Retarget visitors who previously interacted with Lauvé

Advertising providers may process information according to their own privacy policies and settings.

Where required by law, advertising or tracking technologies will only be activated after obtaining the appropriate consent.

7. Email and Marketing Communications

If you subscribe to our mailing list, create an account, make a purchase where permitted by law, or otherwise consent to receive marketing communications, we may send you information about:

  • New products

  • Product launches

  • Offers and promotions

  • Lauvé news

  • Restocks

  • Other relevant updates

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing communications.

Unsubscribing from marketing communications will not prevent us from sending transactional communications necessary to manage your orders, payments, deliveries, returns or customer service requests.

8. SMS Marketing

If Lauvé offers SMS marketing and you expressly opt in, we may use your phone number to send marketing messages.

You may withdraw your consent at any time using the unsubscribe method provided in the relevant message.

Standard carrier charges may apply.

9. How We Share Information

We may share personal information with service providers where reasonably necessary to operate our business.

These may include:

  • Shopify and ecommerce service providers

  • Payment processors

  • Shipping carriers

  • Warehousing and fulfilment partners

  • Customer service providers

  • Email and communications platforms

  • Analytics providers

  • Advertising platforms

  • Fraud prevention and security providers

  • IT and cloud service providers

  • Professional advisers such as accountants, lawyers and insurers

We may also disclose information where required by law, regulation, court order or government authority.

If Lauvé undergoes a merger, acquisition, restructuring, financing or sale of some or all of its business or assets, personal information may be transferred as part of that transaction, subject to applicable law.

We do not sell personal information for money.

Certain advertising or analytics activities may, however, constitute a “sale”, “sharing” or targeted advertising activity under the laws of some jurisdictions. Where applicable, we will provide any legally required choices or opt-out mechanisms.

10. International Data Transfers

Lauvé is based in Australia, but some of our service providers operate internationally.

As a result, your personal information may be stored or processed outside Australia, including in countries where Shopify, payment processors, cloud providers, advertising platforms, fulfilment providers or other service providers operate.

Privacy and data protection laws in those countries may differ from Australian laws.

Where required, we take reasonable steps to ensure international handling of personal information is consistent with applicable privacy requirements.

11. International Customers

If you access or purchase from Lauvé outside Australia, additional privacy rights may apply depending on your location.

This may include rights available under laws such as the European Union and United Kingdom GDPR, applicable United States state privacy laws, or other local privacy legislation.

Where these laws apply to Lauvé, we will process requests and personal information in accordance with the applicable requirements.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Fulfil orders

  • Maintain transaction records

  • Provide customer support

  • Resolve disputes

  • Prevent fraud

  • Meet accounting and tax obligations

  • Comply with legal requirements

When personal information is no longer reasonably required, we may delete, anonymise or securely dispose of it, subject to applicable law.

13. Data Security

We take reasonable administrative, technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

14. Your Privacy Rights

Depending on your location and applicable law, you may have rights relating to your personal information.

These may include the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Withdraw consent

  • Object to or restrict certain processing

  • Opt out of certain marketing or advertising activities

  • Request information about how your data is used or disclosed

  • Make a privacy complaint

Some rights are subject to exceptions and limitations under applicable law.

To make a privacy request, contact support@lauve.co.

We may need to verify your identity before completing certain requests.

15. Australian Privacy

Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

You may contact us if you have a question or complaint regarding our handling of your personal information.

We will take reasonable steps to investigate and respond to privacy complaints.

Where applicable, you may also have the right to contact the Office of the Australian Information Commissioner (OAIC).

16. Children's Privacy

Our website and products are not directed specifically at children.

We do not knowingly collect personal information from children in circumstances where parental or guardian consent is required by applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us.

17. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party service you use.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, service providers or legal obligations.

The latest version will be published on our website with an updated “Last updated” date.

19. Contact Us

For privacy questions, requests or complaints, contact:

Lauve Livng
Trading as Lauvé
Australia 

Email: support@lauve.co

ABN: 75686714901 

For general customer service enquiries, please also contact support@lauve.co.